Across Rounds 11 (14 – 16 Feb) and 12 (28 Feb – 1 March) the BKT URC is inviting teams, players and fans to celebrate the communities and people who helped launch the careers of hundreds of rugby players and coaches.
Over 700 players appear in the BKT United Rugby Championship each season with parents, coaches and over 550 clubs from across 17 countries and all corners of the globe helping to put them on a pathway to play at the highest level.
The BKT URC will shine a spotlight on the identities of the clubs, schools and communities that do an incredible job of giving children the chance to first pick up a rugby ball and guide the lucky few good enough to reach the elite level. For Rounds 11 and 12 the BKT URC will adopt Origin Round branding on its digital channels. Broadcasters will also highlight the origin point of various players with some wearing their school/club socks. While fans attending games are encouraged to wear their school/club jerseys or socks.
Many clubs are already looking at unique and bespoke ways to celebrate their own communities and the origin points for their players and the BKT URC is hugely excited about the return of the grassroots based activation.
Speaking about Origin Round, Martin Anayi, United Rugby Championship, CEO, said: "In the past few seasons we have introduced new activations to the BKT URC and watching the Origin Round come to life last year for the first time was brilliant. Origin Round surpassed all expectations of engagement from the grassroots, to the buy-in from players, clubs, fans, match officials, sponsors and broadcasters. We also saw someof our highest attendances and broadcast audiences around Origin Round and there's ahuge sense of excitement to see how we build on that."
Follow all the Origin Round action using #GrassrootsToGreatness
