Ospreys join forces with Umbro in a strategic partnership to drive the Welsh Rugby Franchise into new markets and audiences.
Ospreys and Umbro have signed a five-year partnership that will see the Welsh Regional Rugby Franchise and the sports brand working closely together on and off the pitch, as Umbro become the Official Technical Kit Partner from the 2021/22 season.
Umbro’s double diamonds will feature on the famous black jersey worn by Ospreys men’s, women’s, academy, and wheelchair teams, opposite the iconic mask.
The Ospreys will work closely with Umbro to provide match kit, Pro Training wear and off-field kit as well as offering supporter wear including men’s, women’s and children’s ranges.
In partnering with the ambitious Welsh region embarking on a new era, Umbro further cements its position in the sport, complementing partnerships with the English national team and Bristol Bears.
With nearly a hundred years of experience in the development of performance products, Umbro is renowned for its pedigree supporting professional teams and athletes across multiple sports.
Sam Lucas, Director of Sports Marketing, Umbro said: “Today’s announcement is incredibly exciting for Umbro. Ospreys are Wales’ most successful region and we are proud to partner with them as they embark on a new strategic direction.
“We will be taking great pride in developing a jersey that will represent the club and its supporters both in the heartlands of Welsh rugby, and globally.
“As we continue to cement our reintegration back into rugby, we look forward to working with Ospreys across our sports brands and partnerships to ensure we continue to develop pioneering performance wear that is fit for purpose.”
Ospreys Chief Executive, Nick Garcia added: “We have always prided ourselves on being forward thinking and this new partnership is an example of the Ospreys philosophy and ambition to embrace and explore new markets and audiences. In Umbro we have found a partner with a shared ambition for innovation and diversification.
“The Ospreys are excited to be amongst other high-performance teams in Umbro’s portfolio and we look forward to collaborating on more than the traditional first team jersey.
“This journey will start with high performance training and matchday apparel before developing a new lifestyle range targeted at a younger audience and the traditional loyal base of Ospreys rugby supporters.”
About Umbro
Since 1924 Umbro has provided apparel, footwear and equipment for some of the world's biggest athletes and organisations. Today, Umbro combines its rich heritage to craft apparel, footwear and equipment which blends performance with style for players, teams and fans who are as passionate about the games as we are.
Around the world we sponsor more than 120 clubs and teams including England Rugby, Bristol Bears (English Premiership Rugby), Williams Racing F1 team, West Ham United, Burnley (English Premier League); FC Schalke 04, Werder Bremen (German Bundesliga); Stade de Reims (French Ligue 1); Heart of Midlothian (Scottish Championship); Al Ahly SC (Egypt); RCD Mallorca (Spanish La Liga 2); Newell’s Old Boys (Argentinean Primera Division); Santos, Grêmio, Fluminense, Club Sport club do Recife, Club Athletico Paranaense and Chapecoense (Brazilian Série A); Independiente Santa Fe, América de Cali (Colombian Primera A); Nacional (Uruguayan Primera División); Herediano (Costa Rican Liga FPD); Gamba Osaka (Japanese J1) and Seongnam FC (South Korea).