Ospreys Rugby is delighted to announce the appointment of Richard Lancaster as the new Commercial Director. A Swansea native, Richard brings a wealth of experience and a strong local connection to the role, underscoring the club’s commitment to become the hub of the community.
Richard Lancaster joins Ospreys Rugby from Swansea University, where he has played a key role in the Swansea Bay City Deal Campuses project including the development of a sports innovation centre in Swansea. His leadership has also led to the creation of the National Network for Innovation in Sport & Health (NNIISH).
During his tenure at Swansea University, Richard also played a pivotal role in elevating the Welsh Varsity into a major student sporting event. His extensive experience spans commercial partnerships, major events, fundraising, marketing, and communications, making him a versatile and highly skilled professional. Including numerous rugby related roles, his involvement in the development of PROTECHT mouthguards, and Head of Development and Engagement at Swansea University.
Richard joins the club at an exciting time, with the Ospreys’ planned move to the iconic St Helen’s Sports Ground from the 25/26 season.
In his new role, Richard will be in charge of crafting and implementing commercial strategies. Additionally, he will lead the Commercial team, focusing on cultivating robust, effective, and enduring relationships with partners.
Lance Bradley, CEO of Ospreys Rugby, commented: “We are delighted to welcome Richard to the Ospreys family. His vast experience, local roots, and proven track record in commercial strategy and partnerships make him the ideal candidate to help us achieve our ambitious goals. We look forward to seeing the positive impact he will have on the club and our business partners. I would also like to express my gratitude to Swansea University for their assistance in facilitating a smooth transition process over the coming weeks.”
Richard Lancaster said of his appointment: “I am thrilled to be taking on this new challenge at Ospreys Rugby. Having grown up in Swansea and having a deep connection with St Helens, this role feels like the perfect role in my professional journey. I look forward to contributing to the development of the historical ground and making it a thriving home for the Ospreys. This is an exciting time for the club, and I am eager to be a part of its future success.”